7 Key Benefits of Pay Per Click Advertising

In the dynamic world of internet-based business, pay per click is an essential and vastly popular advertising method. Pay per click works on the basis of per ad clicked, and an advertiser pays to the hosting service which hosts the ads on its behalf. The success of this method depends on the correctly chosen keywords which will help the ads to be visible. For this reason, it is also termed as ‘Keyword Advertising’. Effective PPC Services could generate significant revenue for a business if strategized and implemented appropriately.

PPC is an integral part of the Search Engine Marketing (SEM) which formulates an effective advertising strategy to provide visibility to the ads. This is a daunting task since the ads can easily get lost or remain unnoticed in the clutter of the other ads. Only the expertise of a professional consultant can give an edge to these ads by selecting and bidding for the best keywords after extensive research. Besides, a service provider will keep a track of the keyword performance, visitors’ traffic and the conversion percentage.

 

The benefits of hiring a Pay Per Click service is numerous:

1. Fast-track Launch to the market

Pay per Click ads can be launched much faster than the services like organic SEO. Also, it starts generating traffic in a short period of time. These advertisements specify the target audience and appear to the potential customers only. The target audiences are being identified in terms of demographics, location, gender, age etc.

2. Wide Reach

PPC ads reach out to all the potential buyers who access Internet with the intention of buying specific products or services. In this way, a large number of customers across the world get to see these ads which expand the online visibility of the business.

3. High Conversion Rate

PPC keywords are selected and used after doing detailed research on various demographic factors. It can substantially increase the web traffic of the potential customers and will also improve the conversion rate. Time of running PPC ads can be scheduled during the peak sales periods in specific geographic location. In this way too, number of conversions increases significantly.

4. Test Run of Advertisements

Before launching the PPC ads, testing of the keywords can be done to see the response. Accordingly, the ads can be tweaked and strategically placed to get the desired result. The method of testing involves low risk and is quite useful before launching the actual campaign.

5. Pay Only for Clicked Advertisements

For Pay per Click, you will pay to the hosting website only when a potential customer clicks your advertisement. Except for clicking ads, there are no other charges to be borne by the advertiser.

 

6. Maximize the return on your marketing investment

It is quite a cost-effective method with high Return on Investment (ROI) since the cost-per-conversion is not high at all. An advertiser just need to pay for the each ad clicked, which makes the task of managing cost much easier.

7. Flexibility

Pay per Click advertising provides lot of flexibility to customize and manage your campaign to fulfill the business objective. You can opt for a seasonal campaign rather than running ads throughout the year. A service provider will also suggest on launching the PPC campaign at the most opportune time.

Apart from the benefits mentioned above, a PPC consultant will do research on new keywords, eliminates the chances of using negative keywords to avoid black listing, track AdWords results and several other services.

Mobile Advertising Trends: Facts to Keep You Abreast

The advertising platform seems to be taking another huge turn with mobile marketing taking over the markets. According to the Forbes magazine, mobile marketing techniques are 18% more effective as compared to other advertisement platforms such as the web and banners. The reality of the matter in mobile advertising trends is that, it is much cheaper to use this platform, and one is assured that users will see these ads. It is due to this reason why marketers are taking a new turn to win over as many people as they can to their sides, thus increase returns on investment.

What makes mobile advertising effective?

Mobile market growth: Push and Pull mobile marketing

Today, more and more people are connected to the outside world thanks to the smartphone invention and introduction. Persons as old as 7 years of age own a smartphone or even a tablet, which helps them, connect with other people. With the Untapped market still ripe, marketers use this opportunity to use both push and pull marketing to reach out to target audience or customers.

Push marketing involves sending ad messages directly into a user’s phone, while pull mobile marketing involves advertising through user downloaded apps, which are mostly installed in smartphones. These are the latest mobile advertising trends in use today, and have proved to be very effective in terms of sales.

Cost of advertisement and click rates:

The cost of advertising across the mobile platform is relatively cheaper than any other form of marketing, with its return on investments almost instant. When you compare advertising through the daily media and mobile marketing, you will notice that advertising in the daily media costs 85% more than the amount used to advertise through push and pull marketing.

Internet marketers and advertisers earn their revenue through clicks and referrals. Advertising through text messages gives you a 65% assurance that the user will click on the link included in the text message, thus be able to view the advert or main page. This has been made possible thanks to the smartphone market.

Mobile Payments:

Payments through the mobile platform have been made easier thanks to mobile payment services and apps. Many companies today, including PayPal and Payoneer among others are major players in this market. Users can purchase goods and pay for services rendered through their mobile phones, thus never have to go to their banks to make a transfer. This conventional and convenient way of paying for services rendered has made is very easy for mobile advertisers. Mobile phones are slowly becoming teller machines, and all you need to do is feed it with the right information to make a transaction, and all is well. This way of paying for services has really made news in the newest mobile advertising trends, as it makes payments easy and convenient too.

Mobile video marketing: Video marketing is an effective way to advertise new products or services that a company has to offer. With smartphones supporting video streaming, advertisers are easily integrating adverts in the mobile video player, thus the ad is displayed when one starts using the player. Most of these ads run for less than 5 seconds, though the message displayed or conveyed is larger and likely to create an impact. Advertising through mobile videos is the latest of mobile advertising trends, as more and more marketers are actively using the media to advertise their products.

The best way for an advertiser to make an impact and sell his or her products, he or she needs to adopt the newest and trending advertising methods. Mobile media marketing offers the latest, yet most rewarding means of advertising any product, and persons already using it are reaping big benefits.

Basic Principles For Effective Advertising

Advertisement is an extremely powerful tool, consisting of a $300 billion dollar industry in he United States alone. What is advertising? Ideally, effective advertising sells a product or service that meets all expectations and promises made about it. However, effective advertising also means being able to sell inferior products or services, by making it more appealing. So what makes advertising effective after all?

When marketing a product or service, your message has to be, first of all, creative. For the advertising to be effective, the message must be delivered in a fresh, new way in order to appeal to the public. It must have a strong impact, and it is very important that the message is clear. Also, it must be designed to capture attention immediately: its headline, copy or graphic element must be able to stop the readers and get their attention.

 

The message has to be informative and convincing at the same time: it enlightens the audience about your product, while also providing reasons why they should buy it. Another two related features, extremely important for any marketing campaign, the message has to be distinctive and memorable. By being distinctive, its uniqueness will make it immediately recognizable and associated with your product. And for this to work, your message has to be memorable.

Just think of all the well-established brands that we use every day: Pepsi, McDonald ‘s, Burger King, Budweiser, Ford, Tide and so on. What made them so popular, besides creativity and all of the above mentioned features, is the fact that they always live up to the promises made in their advertising. This way, such products became branded and immediately recognized by millions of people.

In order to create a successful advertising for your product or service, follow some basic advertising principles:

- don’t make promises you can’t keep; although your ad may draw more people to your product at first, if you don ‘t live up to your promises you can ‘t retain these people as loyal customers in the long run; build your advertising around the best features of your product or service; identify what makes your product better, what sets it apart from the competition and focus on those features; make it memorable; if people remember your business and product, hey will think of you whenever they ‘re in the market for such a thing.

 

And remember, if your message is clear, creative and informative, and your product or service can truly benefit people, then you’re on the right track. Make bold promises, and you may convince more people to try it, but never promise more than you can live up to.

Is Hard-Hitting Advertising Effective?